This is my first post here on this blog. I have been told to blog here often enough but i always shied off citing a number of reasons.
but the real reason was i did not have anything to talk about.
NOW i have.
Nautanki.tv is now moving. The environmental elements of content providers, publishers and finally the long and eagerly awaited advertisers are here. Our upgrade to the player and its associated back end which targets the Advertising Demographically, Geographically and Contextually has paid off.
The next upgrade will be to handle the Immense traffic build up with is now in TB's a day. and no i don't mean tuberculosis i mean Tera Bytes yes BYTE not bit.
We are enabling clustering, pumping up RAM, Quadrapuling the bandwidth, tighter code, a better interface for all, etc etc.
On the whole we shall be shortly migrating to version 2.0.
what does it mean to the user, publisher,content guys and advertisers.
A better system, more focused on deliverables , less procedural hassles. and most importantly more money and more bang for the buck.
nautanki.tv is now storming up the rankings and its on its way to beating competition and overtaking them in the viewership stakes.
But as usual we have our own set of doubting Thomases.
but all these doubts are because of not really understanding what nautanki.tv is.
a lot of people assume that we are an advertising network.
more than a few think that we are another you tube clone.
a few even think that we play naughty videos.
but what is nautanki.tv???
Its Television Online. Just like you have television channels on you television we are Television on the net. and just like television we are recovering the cost of making and webcasting the content by playing ads.
the difference is that the advertiser can have a better engagement with the viewer. Its like talking to an audience of ONE and a call to action with a click which can get them a client in a jiffy.
but nautanki.tv bigger role is enabling the repressed creative talent in this country to get an audience to tell their story using an audio visual platform.
we are doing for film makers what all the popular talent competitions on TV are doing for the singers and dancers.
Also there have been a lots of bouquets and brickbats because of the Auto Play feature being enables.
There was this one comment i read somewhere
"The video starts playing and visitors get diverted from the topic and start watching the ad."
When will people get it that people also watch the content. Nautanki is like an RSS feed of video content on your site. It ads value for to your site. We have found that our publishers have had in increase in visitors by 30% month on month since they have added a nautanki.tv video feed
Tuesday, August 07, 2007