Wednesday, September 30, 2009

Videocon presents India Youth Icon Awards (Live on the internet courtesy - Press Release

Videocon presents India Youth Icon Awards will be webcast live on and its network of 16,000 plus publisher sites, and several other websites on 1st October at 8pm. In addition to this the embed code for the live stream will be available for anyone to use on their website. is powering the live streaming of the Videocon India Youth Icon Awards with its simultaneous broadcast on television. This live stream is expected to garner some of the largest viewership numbers on the Indian Internet space for live streaming of any television event.

Videocon India Youth Icon Awards is a platform to recognize and celebrate individuals who serve as examples for others to emulate. The awards identify leaders at a young age whereby they are celebrated as icons for others to follow.

The Advisory Board for the event include Kiran Bedi, Venugopal Dhoot, Usha Uthup, Dr Naresh Trehan, Paranjoy Guha Thakurta, Shyam Benegal, Leander Paes and Shabana Azmi.

There are nine categories for the Awards - Private Entrepreneurship, Social Justice & Welfare, Entertainment, Arts, Technology, Politics, Media, Sports and India Youth Icon of the Year.

The nominees for these categories include big names like Rahul Gandhi, Ajay Bijli, Sachin Pilot, Priyanka Chopra, Abhinav Bindra, Priya Dutt, Hrithik Roshan, Omar Abdullah, A R Rahman, Shahrukh Khan, Barkha Dutt, Abhishek Bachchan, Saina Nehwal, Rajdeep Sardesai, Vijender Singh, M. S. Dhoni and Neeraj Roy among others.

The live webcast will take place on 1st October 2009 at 8pm on

The live web stream page will also host a Facebook Connect and a Twitter application. This will enable people watching the event on to post comments and discuss the awards real time and create a viral effect around the event. This effort will ensure that the event is more participative and interactive.

In addition to this, the Facebook community of fans of the India Youth Icon Awards has grown to over 4700 members and they have interacted regarding their choice of the winner with over 1500 comments in the last couple of weeks.

In the past, has successfully live streamed the General Election 2009 (with Zee News) and the Union Budget 2009 (with UTVi) on the internet.

An online video broadcasting network that has content partners such as Star Plus, Colors, NDTV Imagine, Zoom, FTV, MTV, Channel [V], UTVi, Zee News and Live India on board, generates as many as 38 million views daily from 6 million unique viewers spread over 16,000 websites. The video player is now available on a number of popular sites including, AOL Video, Truveo, ICQ, Indyarocks, Bollywood Hungama, Biigpiic, and Facebook. has also harnessed the social media space around blogs and niche websites by allowing the blogger to embed a widget that carries the content from the 26 channels it partners. Hungama owns a majority stake in the company.

Friday, September 04, 2009

Webtalkies '09 takes off! ( presents Webtalkies ’09, an online short film festival which will take off on 1 September 09 on Mirch Masala, a channel owned by

Entries for Webtalkies closed on 15th August 09 and we have with us films from across the country – interesting takes on universal topics like AIDS, love, money, suicide, marriage, art, poverty, sexual abuse, poetry, literature, supernatural, time, dreams and many more.

The films are from three to fifteen minutes, both fiction and non-fiction, across genres and languages.

Out of the 100 plus entries received for Webtalkies, 26 films were shortlisted in terms of concept, originality, storytelling and technical quality.

The shortlisted films will be screened on from the 1st to the 30TH OF September 09.

They will be simultaneously judged by our panel of judges including Amole Gupte (originator, writer and creative director of Taare Zameen Par and actor in Kaminey and over a 100 student films), Paromita Vohra (Documentary Filmmaker and Writer, has made award winning films like Q2P, Unlimited Girls and Cosmopolis and writer of Khamosh Paani which won the Best Screenplay award at KARA), Niraj Voralia (Editor of Shwaas, India’s entry for the Oscars, Valu, Dahavi F and National Award winning Marathi film, Vastupurush) and Mahesh Aney (National Film Award winning cinematographer for Swades) – all exceptionally talented in their own fields - who will rate the films according to various criteria - Direction, Cinematography, Editing and Sound.

Jeroo Sam Patel, Chief Operating Officer, says, “ has been encouraging independent filmmakers since inception via Mirch Masala – our in-house channel for independent short films and documentaries. Mirch Masala helps filmmakers showcase their films and also earn revenues while they are at it. Webtalkies is the first of its kind online film festival which will also have the winning films screened in theatres and other mediums.”

“We believe that the audience is very interested in independent content, as it is original, experimental and not run of the mill. The idea is to create platforms for independent content providers and interest them enough to create content and screen it to a larger audience across mediums instead of restricting it to traditional mediums alone,” she added.

The best three films will be chosen by the jury as per the following categories and will be awarded prize monies as follows:
• Best Short Film: Rs 50,000
• Best Editor: Rs 25,000
• Best Cinematographer: Rs 25,000
In addition, the film that gets the highest number of views on will be awarded the
• Audience Choice Award and a cash prize of Rs. 30,000

The winning films will be announced and screened in INOX, Nariman Point and filmmakers can interact with the jury on various aspects of filmmaking.

Viewers can also rate, comment and review the films. The best 5 comments/reviews will win tickets to the Webtalkies screening at INOX, Nariman Point

About is an online video broadcast platform based in Bombay and has the largest viewership of Entertainment content in South Asia. We have over 30 million videos viewed everyday through our network of widgets placed across 11,000 plus blogs and websites on the internet space. We work with some of the biggest names in the television industry and have a bouquet of television channels like Star Plus, Colors, MTV, Channel V, Zoom, ITN UK and Zee News to name a few. owns an online channel called 'Mirch Masala' which showcases short films and documentaries. It provides opportunity and a platform to filmmakers across the world to screen their films and generate revenue on them. The film festival will run on Mirch Masala.

Tuesday, September 01, 2009


You can also rate, comment and review the films. The best 5 comments/reviews
will win tickets to the Webtalkies screening at INOX, Nariman Point which
will be attended by our award winning jury members - Amole Gupte, Creative
Director, Niraj Voralia, Film Editor, Mahesh Aney, Cinematographer and
Paromita Vohra, Documentary Film maker.

For more details click here: