Saturday, November 29, 2008

Jaago Re via will go live with the JaagoRe TVC on the Mirch Masala, SaptaRangi, Vibe and Originals channels on the network.

These channels have video content ranging from Yoga, Cooking, Lifestyle to Music and Animation. The audience of the Network comprises largely of people between the ages of 16 to 34. This audience comprises of the SEC A + category and is the one that is known to stay away from the elections and takes a passive look at India and its problems. By running the video ad that encourages this audience to wake up hopes to contribute to building awareness and hopes that its audience that watches online video will be inspired to click and register to vote in the next General Elections.

An example of the effect of the internet in election campaigns has recently been seen in the US elections. President Elect Obama's strategy to attract the younger audience using non traditional means of reaching out paid dividends. Researchers have shown that more and more people who are now eligible to vote are online and prefer to get their information via online videos, blogs and on the mobile. Network reaches close to 4.5 million unique IPs across the world everyday through its widget network. More than 20 million videos are watched everyday on the network making it one of the largest video distribution platforms in the world.

The JaagoRe campaign has been brought to the platform by Janagraha - a NGO involved in getting people interested in registering for the election and creating awareness on the importance to vote. Thank you Aditya Challa, Jasmine and Cherly for responding to our mails.

Monday, November 24, 2008

the rest of the gang. still one missing tho

dev and vikas

L - R
nitin,dev,nikesh,vipul and rohit

Tuesday, November 18, 2008

New Look Channels

Presenting the new look logos for's Channels:

Thank you Carlton.

Coming Soon : Times Now

Times Now becomes the first News Channel to go live on

Times Now will start with shows like News Hour, No Full Stops and Foodie and expand its offering in the coming weeks. Eventually we hope to have an hourly new update from Times Now. Starting midnight 19 Nov 2008 the channel will be live across all 6000+ widgets and the home site.

With Times Now coming on board Networks offering is well rounded with all aspects of video content from India being covered. 20% of's publishers are bloggers who cover serious topics ranging from news, analysis, finance etc. Times Now will make it possible for them to serve relevant video content for their readers. The publishers of the Widget can select the kind of content they want to feature on their webpages using features like iNautanki.

Sunil Nair, CEO of Nautanki. tv Networks said that with Times Now available on the widgets at places where the internet audience already exists would mean greater dissemination of news to a wired generation leading to the birth of a new exciting opportunity for advertisers who wish to target this audience with their TVCs.


About Times Now:

TIMES NOW is a Leading 24-hour English News channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead.
TIMES NOW is brought to you by Times Global Broadcasting Co. Ltd., a Bennett, Coleman & Co service. They operate out of Mumbai, with presence in 15 other cities through our Bureaus and offices, complemented by the news gathering teams of The Times of India and The Economic Times.

About's mission is to help people find and enjoy the world's premium video content when, where and how they want it. is an online entertainment broadcast platform that offers TV channels, content producers and film makers a way to bring their shows, movies and clips to and other online destination sites . for free, from anywhere across the world via a network of widgets placed on websites of its partner publishers. was founded in Noverber 2006 by a team of media, technology and advertising professionals based in India and is operated independently by a dedicated management team with network offices in Mumbai, Delhi, Dubai and New York. Virtual Marketing India Limited ( has a strategic investment in the company.

Monday, November 17, 2008

Mid Morning at

There was cake (courtesy Rutvik whose mom decides to give us a treat to celebrate his birthday) and there was a camera available and chaos reigned!!!

Our Reception, Nirmal and the Mural everyone contributed in creating

Mohnish and Swati with the Door

Smokers Lounge: Mohnish Again, Rajiv and Ram

Lets ignore the guy and Sunil


Shalin, Masroor, Mohnish


Rutvik's Mom Susmita who refuses to look at the camera

Madhu, Urmila, Priyanka



Disclaimer: The images below do not (ahem!!) reflect the deep commitment we have to what we do.