Friday, April 27, 2007

usual suspects II

Vijay - our camera and lighting expert. If you love the rich look of our in house shows, this is the man you want to meet

Vinod and Poonam. Poonam schedules the various shows on, Vinod edits and create magic with raw footage.

Thats me :) and the buck stops here

Thursday, April 26, 2007

the usual suspects

Here are a few of the people behind - the ones who make this ecosystem tick.

Priya - she normally is found threatening the clips into submission. She is our Channel Producer

Herumb our resident expert on all things spiritual and head of servicing, he ensures that the clients are kept happy always

This is Mr Prabhu - our head of content. Deep in thought about the next lunch. As you might have guessed it right, Mr Prabhu loves food.


We will have more pictures added to this series as we go along.

musings from here and there

Been reading a lot of corporate bios in the hope that they would be able to put some light into the workings of businesses that have grown virally. So far have read up the ebay story, google and have dipped into the workings of Apple. One thing is sure after reading these stories - there are no secret sauces for success. Ideas have to wait for the right blend of time, money, people and circumstances to make it big. And not in the same order. A business plan cannot ever get it right. No matter what the VCs say.

nautanki has reached that sweet spot. It is viral in nature, it has a community aspect and it reaches deep into places that did not exist before. It is an ecosystem that is symbiotic in nature, where the viewer feeds the content owner who in turn makes stuff for the thousands of websites. Now one has to make it into a cult brand. Maybe do a Guy Kawasaki and find an evangelist to take to the masses. We have some 27 filmmakers who take the idea to others and now are beginning to bring in people who are not seperated by the proverbial seven degrees.

ah! that reminds me of a journalist asking me if we are going to ever change the name. The answer is a firm no. nautanki is a fine name, Indians will never forget it and the rest of the world will wonder what it means. Either ways we have top of the mind recall. Am not sure if "lets nautanki it will ever" go on to be what Google is but we can try. Maybe "chalo nautanki karein" will be the equivalent of "let us google"

My brother in arms Mr Prabhu says that if there is a word in the Indian dictionary we should have a video for it - this ambitious to say the least. But I think there is value in people searching for something in mumbai and finding a video for the same. Imagine doing it for Guwahati and Alamaty and a small city in Outer Mongolia and then getting local ads.

Like I said we are just about hitting the right spot


Let me welcome at this point Srishti Sawhney into the family. Srishti comes with an amazing career in advertising account management. She has handled clients like Coke and has some 14 years of experience in the advertising rumble. Srishti will be responsible for Ad Sales in Western and Northern India.

We are sure she loves doing nautanki once in a while!

Thursday, April 05, 2007

boss bol kya bolta hai!


We went live with 74 min. of daily/ fresh prog yesterday. God! It was some experience. Now the situation is, we have more than 60 min. of fresh content available for daily consumption and the entrire time goes in putting them together in an uniform basket... Its painful, yet fun.

This entire process of aggregation, production, packaging, marketing, capsuling, selling, promoting has made the team grow as a unit.

Now we can stand up to anybody in the content market and say, 'boss bol kya bolta hai'!

One of my producers excitedly called up saying, 'arre my content which went live yesterday has generated more than 1000 hits in just one day!, i am motivated to do more now, lets talk' that 1000 hits a day/ a content is just the tip of the ice berg which runs deeper than what one can ever imagine.

By the way, we've been approached by two of the top most media & entertainment companies, asking us if we could broadcast their content on bolta hai!