Sunday, July 15, 2007 video feed tips

As our community of web publishers increase everyday, we are discovering the ways and means in which's feeds are being used to generate video views. One can simply cut and paste the video feeds onto the web pages and hope that people click on the play button and watch the content, but thats a very lazy way of using this powerful medium. Here are a few tips and ways in which a publisher can increase the video views on his / her web pages and thereby translate the traffic that comes to their webpages into revenue.

Tip #1: Don't embed videos on empty pages
It is bad karma! Empty pages will mean that no one would visit the pages, plus the system will not know what to classify your page as, hence all you will see on your feed are public service ads that are run for free. Free ads do not make any money for anyone. It is always better to embed the video feeds on pages that have traffic, it increases the chance of someone clicking on the play button and watching the content. Embedding the content in relevant pages will mean that people will find relevance between what you have on the page and what is in the video. When they return they will be more inclined to click on the video window to see whats new. You might want to associate your content with whats available, for example if you are talking about a movie you might want to embed the movie review / Phillumwallah channel feed.

Tip #2: Don't be afraid to ask questions
Write to us as many times as you want. It is a very rare day when one of us does not read the email and replies. Sophie our magic lady in customer services is prompt in taking up your cause and following up with the people at If you want to know more about the relation between your website and the kind of content we have, please feel free to write in to info[at]nautanki[.]tv . We also welcome your inputs on the kind of content that you want.

Tip #3: Play on the uniqueness of your content
Make people who read your website want to click on the video feeds by associating your content with the video, by subtling suggesting that they can see a video by clicking on a link etc. We have seen that unique content gets people to come more often and the more people coming onto your website would mean more are the chances of they wanting to see the videos.

There are many ways other than embedding the content onto webpages to increase the views on your feeds. The most popular seems to be sending out the embeds in an HTML page via email to people in your address book. Several of our publishers have been doing this regularly and have been benefiting from the results. You can also create newsletters which combine your website contents with videos from and send it to people who subscribe to your newsletters. People have also been submitting links on digg, reddit etc and have increased the number of views. The ideas seem to be limitless.

As we grow and have a bigger family we will learn more innovations and innovative uses of our feeds. And we at will keep sharing them with the publishers. Keep innovating and thank you for your support.

Friday, July 06, 2007

Anger Management :) :)

Patience, wasn't exactly one of my biggest virtues ever. I always loved interacting with others, working with a team and all of that but ironically, my short fuse always gave way. The one most important thing that I have learnt in the past 4 to 5 months is that being a channel producer is definitely not a cake walk. I was sooo damn wrong in thinking it would be easy.

Being a people's person is hard, dealing with them patiently is tougher and then getting work done through all of this is close to getting a glimpse of god!!!

Okay, so I'm exaggerating, but the point is that trying to switch between mental states so that you get along with every member of your team is next to impossible. Trying to do this everyday-- forget it!. Here at, we get a wide variety of people in all shapes and sizes with a very eclectic mental range. It's a lovely assortment :) but when I had to deal with it initially, this box of assorted chocolates did not seem too wonderful. I admit it. I have flown off the handle quite a few times- bruising, injuring and sometimes demolishing the egos of many of my hard working producers. (I hope I haven't got myself onto their hate lists please).

Well, It's difficult to always relate to everything that comes my way.... right??

But then when I have to say a flat NO to soo many nice ideas oozing out of these creative brains, it's the hardest! These geniuses come with concepts and their faces glowing like 1000w bulbs and when the ideas get rejected, their faces resemble one of those zero power lights. Truly heart breaking. It's these sights that have inspired me to venture into the unknown...... I am becoming patient... beat that! I am becoming more and more tolerant by the day :). In the process, I've realised the true value of my team. They are an awesome bunch... talented and enthusiastic. Now it's my duty to pull up my sleeves and collaborate these scattered thoughts together and help them execute it.

Even if that means that I have to deal with the craziest brains ever created.... I'm all for it!!

Wednesday, July 04, 2007


Hi guys,

Lets us know your favorite top ten shows in Nautanki.

You can let us know through the comment section :)