Sunday, July 15, 2007 video feed tips

As our community of web publishers increase everyday, we are discovering the ways and means in which's feeds are being used to generate video views. One can simply cut and paste the video feeds onto the web pages and hope that people click on the play button and watch the content, but thats a very lazy way of using this powerful medium. Here are a few tips and ways in which a publisher can increase the video views on his / her web pages and thereby translate the traffic that comes to their webpages into revenue.

Tip #1: Don't embed videos on empty pages
It is bad karma! Empty pages will mean that no one would visit the pages, plus the system will not know what to classify your page as, hence all you will see on your feed are public service ads that are run for free. Free ads do not make any money for anyone. It is always better to embed the video feeds on pages that have traffic, it increases the chance of someone clicking on the play button and watching the content. Embedding the content in relevant pages will mean that people will find relevance between what you have on the page and what is in the video. When they return they will be more inclined to click on the video window to see whats new. You might want to associate your content with whats available, for example if you are talking about a movie you might want to embed the movie review / Phillumwallah channel feed.

Tip #2: Don't be afraid to ask questions
Write to us as many times as you want. It is a very rare day when one of us does not read the email and replies. Sophie our magic lady in customer services is prompt in taking up your cause and following up with the people at If you want to know more about the relation between your website and the kind of content we have, please feel free to write in to info[at]nautanki[.]tv . We also welcome your inputs on the kind of content that you want.

Tip #3: Play on the uniqueness of your content
Make people who read your website want to click on the video feeds by associating your content with the video, by subtling suggesting that they can see a video by clicking on a link etc. We have seen that unique content gets people to come more often and the more people coming onto your website would mean more are the chances of they wanting to see the videos.

There are many ways other than embedding the content onto webpages to increase the views on your feeds. The most popular seems to be sending out the embeds in an HTML page via email to people in your address book. Several of our publishers have been doing this regularly and have been benefiting from the results. You can also create newsletters which combine your website contents with videos from and send it to people who subscribe to your newsletters. People have also been submitting links on digg, reddit etc and have increased the number of views. The ideas seem to be limitless.

As we grow and have a bigger family we will learn more innovations and innovative uses of our feeds. And we at will keep sharing them with the publishers. Keep innovating and thank you for your support.


Abhi said...

Some problems after your upgrade in videoplayers I don't see the video at all in IE 7 and for Mozilla they start playing by themselves without clicking play is this how you intend

Sunil R Nair said...


a vast majority of the consumers demanded that the videos autoplay, hence the feature. the new player works fine on IE7, can you write to info[at]nautanki[.]tv with specifics please?

Anonymous said...

The autoplay is ruining the experience, that is the feedback i got from my users. I have disabled the ads on my website now. I would ask you to revert back to the old way.

Anonymous said...


I use IE7 and dont see the content. Instead, I see a flickering sign on the upper left corner of the screen.

BTW - I have seen your content in the past and it is FANTASTIC.

Any clues?