Wednesday, June 06, 2007

Another powerhouse joins Team

Achuthan Kutty, former founder of India’s first Interactive Agency Bridge Over TW, has joined in Bangalore. He will be heading Business Development and Alliances for

Achuthan has been one of the pioneers in the interactive media space in India and has been in the advertising business for the past 25 years. He comes with very strong media understanding as well as a strong business development and client servicing background.

Commenting on his new assignment, Achuthan said, “Interactive advertising has been my passion; however it has been downgraded to the level of a sales only channel with virtually everyone looking at the Interactive Agency with the same lenses as a Direct Sales Agent. Pushing this to the limit and having only responses as the metric for the most part is in many ways killing the industry and robbing it of its vitality. I was on the lookout for doing something quite different, but yet within the Interactive Space and the offer from Nautanki, fitted me like a glove. While it is a start up I have no doubt of the capabilities of and my move is in a way symbolic of how much I believe in’s capabilities and growth potential. Moreover the position is as a Consultant, which gives me the freedom to pursue other non conflicting interests. ”

Welcome Achuthan, lets do some nautanki together.

1 comment:

junoesque said...

sahi nautanki hai yaar...i dont even get a credit line or a business fee...

kya zamaana aa gaya hai ....