Wednesday, March 28, 2007

Mixed bag of talent explodes on!

April is a very crucial month for us. will have 1 hour of fresh programming across all the channels starting from April. When the intensity of pulling off something like this finally descended upon us in Feb-March we all broke out in cold sweat; to put it mildly. We had shoe string budgets at hand and were supposed to create this very generous mass of content that would be impactful, strong, snacky, edgy, stylish and lots more!
So, I was staring at the walls in our office one eventful evening out of sheer exhaustion. How and where were we supposed to start!

Then began our very exciting task of meeting content producers. This I must say was highly exciting. We met people who had made some great short films, we met people who had worked in professional media settings, we met people who wanted to do something related to films and TV and desperately needed a platform and we also met people who were busy shooting their pet dogs peeing on roads and putting these very catchy videos on YouTube. We met a whole bunch of talented, funny and interesting people. Some were really good and some were not, but the most important thing to remember here is that all of these people had something in common. They were all eager. Eager and impatient to direct their own film, eager to act , eager to make it on their on and the eager to succeed. Personally, I loved them all and really wish I could work with everybody.

Now this mixed bunch of people is producing a whole lot of content for us and the best part is that they also get to make good amount of money through it. That's nautanki for you.

If you still haven't heard about us then simply pick up the current issue of Business Today. We are featured as one of the 10 best start ups in the country and mind you, we happen to be the youngest of the lot. Now comes the difficult part of living upto it. But I'm not getting worked up. We have enough ammunition to really crack this thing.

Wish us luck!

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