Saturday, September 22, 2007 ver2.0 theta is live

Over the last month users have seen and felt the system changing for the good. The look feel and backend has undergone changes to make a platform. An ecosystem.

What does it mean for the community?

1. Now content owners / tv channels can plug into the system and create their channels. Which means that existing content can be converted to suit the internet medium and tv channels can get their existing advertisers onto a vibrant medium. thus becomes a platform for the TV channels to reach a huge audience.
2. Other platforms like social networking sites, blogging systems and such can open their links to and create seamless integration which allows their users to get content which they want onto their blogs and profiles. We already have experimented with and it has opened options for everyone to participate in the ecosystem.
2.1 We have become the first guys to integrate Google Adsense into video feeds. The results are pathetic but trust us we are learning and improving as we go along. The trickle of revenues will help the publishers too. And we are not tampering with Google TOS as a few friends feel. We have looked the the TOS carefully and are certain that Google or for that matter anyone who wants to reach our ecosystem will see what we are creating.
3. Advertisers have the benefit of economies of scale: more segment views per day means more ad inventory which means that we do not need to charge a lot to keep the ecosystem growing. We have rationalized our prices and now are comparable to what banner advertising costs in India. We have a new product offering that will be revealed soon.
4. The next three months will see significant improvement in throughputs on the earnings. The advertising community cannot sit back and refuse to acknowledge the numbers: 3 million segment views a day, 1 million unique IPs a day. 30 second video ads are far far better than banners that develop into a blind spot. We will continue to improve interfaces, players, provide the click to play / autoplay option and so on making it easier for you the publishers to take advantage of the ecosystem.
5. Our move into regional Indian languages has started with Saptarangi and we will bring more Indian languages in the coming months. Our first 30 minute fiction net show called Life and Times of Vyjanti has gone live this week. Content takes time to create and we now are ready for the drama.

We appreciate your comments and emails and brickbats, it makes us believe in what we are doing. We are creating history!

Stay Tunned!


The Fast Track Information said...

Hello ! Team !!!

Its good to see the new developments carried out for a better on going future business for both the Advertisers & Publishers.

Looking forward for some more additional looks and contents.

Salil Naik

all time tv said...

i have been using on i m very much satisfied with its service and performance sometime ad gets late to start but programmes are very excellent.