ITN UK - one of the world's leading news and multimedia companies has entered into an agreement to have their content on Nautanki.tv making it the first global broadcaster to partner with the platform. The channel is live on the network since 16th March 2009.
It all began in October 2008, when Mr. Sunil R Nair, CEO of Nautanki.tv met Mr. Nicholas Wheeler, MD, ITN ON (ITN’s multimedia division for online and mobile platforms) at MIPCOM in Cannes. Mr. Wheeler found the core idea behind Nautanki.tv – of distribution through widgetisation an interesting concept, as opposed to a portal or destination based model to generate viewership.
Almost 8 percent of the Nautanki.tv views come from the UK and Mr. Wheeler was keen to tap the market of the Indian Diaspora in UK. The key factor for ITN was the vastness and spectrum of viewership of the Nautanki.tv network.
ITN will go live with seven shows on Nautanki.tv - News Bulletins, Gamerzine TV, T3 Gadget show, Game on, This is Genius and English Premier League stories amongst others. ITN plans to experiment in the future with their niche programming using Nautanki.tv as the distribution platform.
Nautanki.tv recently partnered with Viacom 18 for their MTV India and Colors channels and with Broadcast Initiative for Mi Marathi and Live India news channel. With these tie-ups most of the major television broadcasters in India are now part of the Nautanki.tv Platform.