Mumbai, January 27, 2009 – STAR India Pvt Ltd,
Marking the beginning of this association was Channel V, whose ‘Get Gorgeous’ delivered on an average 1.5 million video views a day. For a Company that is constantly looking at innovation for its viewers and adding value to its advertisers, Star TV’s sales team will manage the ad sales for the content hosted on the Nautanki.tv platform.
Speaking on this launch, Ajay Vidyasagar, President, STAR India Pvt Ltd, said, “As the leading broadcaster in
Sunil R Nair, CEO Nautanki.tv said, “Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers a unique opportunity for television networks like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience. Nautanki.tv has the potential to go where traditional media does not, and most importantly gives advertisers a measurable ROI, which in turn presents an exciting and new opportunity for them to market their brands.”
Star Interactive is a key player in the online entertainment space. It has the largest television website www.indya.com in
STAR is a leading media and entertainment company in
STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com
Launched in November 2006, Nautanki.tv offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites via a network of over 6000 widgets placed on its partner websites. Nautanki.tv widgets are available on Facebook, Orkut, and many other destinations as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Nautanki.tv widget. Currently, Nautanki.tv webcasts over 20 million original videos to over 4.5 million viewers daily (certified by JuxtConsult).
Established in 1999, Hungama is
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