Tuesday, January 27, 2009

Official press release : Star Tv alliance with Nautanki.tv

Star TV viewers can now catch their favourite programs online through Nautanki.tv

Star plans to sign up with a series of online platforms to make its popular content
available on line and on-demand

Mumbai, January 27, 2009 – STAR India Pvt Ltd, India’s leading broadcasting company, today announced its tie-up with Nautanki.tv, India’s leading online video channel to bring their collection of channels to a wider audience on the Nautanki.tv platform. This platform extends to other online destination sites via a network of over 6000 widgets placed on its partner websites. Through this arrangement, STAR TV content will be available to users on demand in the online space.

Marking the beginning of this association was Channel V, whose ‘Get Gorgeous’ delivered on an average 1.5 million video views a day. For a Company that is constantly looking at innovation for its viewers and adding value to its advertisers, Star TV’s sales team will manage the ad sales for the content hosted on the Nautanki.tv platform.

Speaking on this launch, Ajay Vidyasagar, President, STAR India Pvt Ltd, said, “As the leading broadcaster in India, STAR is constantly looking at innovative ways to touch the lives of its audience outside television. This tie-up with Nautanki.tv gives us a new medium to take our content to viewers in India and across the world and add value to our advertisers. Star TV Interactive also plans to create unique channels on Nautanki.tv and also roll out many such partnerships with a few of the top online portals in the coming months.”

Sunil R Nair, CEO Nautanki.tv said, “Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers a unique opportunity for television networks like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience. Nautanki.tv has the potential to go where traditional media does not, and most importantly gives advertisers a measurable ROI, which in turn presents an exciting and new opportunity for them to market their brands.”

Star Interactive is a key player in the online entertainment space. It has the largest television website www.indya.com in India with over 30 million page views, 1.5 million unique users a month and also houses the Star Network’s websites and key show micro sites covering News and Features, Games and Downloads, Forums and Videos. Star Interactive has also done a beta launch of the most definitive film portal www.starboxoffice.com that has a strong community focus through its offerings spanning across news, films reviews, film ratings, fan clubs, video, film music and strategic tie ups with the production houses.

About STAR

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in 13 languages to more than 300 million viewers across 53 Asian countries. STAR and its joint venture channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star World, Star One, Star Utsav, Star Jalsha, Star Pravah, Vijay, Asianet, Asianet Plus, Sitara, Suvarna, antv, Phoenix Chinese Channel), sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel).

STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com

About Nautanki.tv:

Launched in November 2006, Nautanki.tv offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites via a network of over 6000 widgets placed on its partner websites. Nautanki.tv widgets are available on Facebook, Orkut, and many other destinations as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Nautanki.tv widget. Currently, Nautanki.tv webcasts over 20 million original videos to over 4.5 million viewers daily (certified by JuxtConsult).

Hungama, South Asia’s largest mobile & digital entertainment content company, recently acquired a controlling stake in Nautanki.tv.

About Hungama:

Established in 1999, Hungama is South Asia’s largest mobile & digital entertainment content company, with intrinsic expertise in mobile technology, communication & interactivity. Hungama is the largest aggregator, developer and publisher of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 107 partners. Hungama works directly with 85% of the studios and music companies producing Indian content.

For further information, please contact:

STAR India

Yash Khanna yashk@in.startv.com 91-22-66305555

Vasudha Jha vasudhaj@in.startv.com 91-22-6630 5764


Ishita ishita.mookherjee@hungama.com

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