ITN UK - one of the world's leading news and multimedia companies has entered into an agreement to have their content on Nautanki.tv making it the first global broadcaster to partner with the platform. The channel is live on the network since 16th March 2009.
It all began in October 2008, when Mr. Sunil R Nair, CEO of Nautanki.tv met Mr. Nicholas Wheeler, MD, ITN ON (ITN’s multimedia division for online and mobile platforms) at MIPCOM in Cannes. Mr. Wheeler found the core idea behind Nautanki.tv – of distribution through widgetisation an interesting concept, as opposed to a portal or destination based model to generate viewership.
Almost 8 percent of the Nautanki.tv views come from the UK and Mr. Wheeler was keen to tap the market of the Indian Diaspora in UK. The key factor for ITN was the vastness and spectrum of viewership of the Nautanki.tv network.
ITN will go live with seven shows on Nautanki.tv - News Bulletins, Gamerzine TV, T3 Gadget show, Game on, This is Genius and English Premier League stories amongst others. ITN plans to experiment in the future with their niche programming using Nautanki.tv as the distribution platform.
Nautanki.tv recently partnered with Viacom 18 for their MTV India and Colors channels and with Broadcast Initiative for Mi Marathi and Live India news channel. With these tie-ups most of the major television broadcasters in India are now part of the Nautanki.tv Platform.
The myth that certain genres of music do not do well on the internet is put to test by Nautanki.tv.
Music Today, a division of The India Today Group has emerged as the most prestigious label in classical Indian music taking the lead in preserving and promoting India's rich musical heritage the world over.
It succeeds in presenting and making Indian classical music more accessible to newer audiences, spelt out in its innovative and editorially strong concepts and well thought out themes like Ragas from Dawn to Midnight, Songs of the Seasons and Shringar.
Music Today came onboard the Nautanki.tv platform on 9th February 2009 with the best Indian music on offer, including World Music, Sufi and Maestros.
We also look forward to their vast repertoire that includes Hindustani and Carnatic music, semi classical forms, devotional, sufi, folk, regional, wedding songs and new age music.
Founder and CEO of Nautanki.tv, Sunil R. Nair says, “There is a myth that certain genres of content do not do well on the internet. We at Nautanki.tv, have taken it up as a challenge and launched Music Today, a channel catering to World, Sufi and other forms of folk and classical music. The interesting part here is the increasing number of views since the day we launched. Today, the channel has 0.3 million views per day on an average. We are also looking forward to shows related to lifestyle and other genres from the record label. Not only will the viewers have more music to listen to, but they will also have a chance to rejuvenate themselves with the other lifestyle shows being launched in the near future on Music Today.”
About Music Today
Music Today is fast emerging as a progressive music company with a vast repertoire which includes Hindustani and Carnatic music, semi classical forms, devotional, sufi, folk, regional, wedding songs and new age music. Music Today identifies cross-musical fertilization as a new thrust area where cutting edge pop artists interface with their classical roots to generate a new contemporary Indian sound and take it to a global platform in its right perspective.
About Nautanki.tv
Nautanki.tv is an online entertainment broadcast platform that offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites for free, from anywhere across the world. Nautanki.tv brings together a large selection of videos from more than 100 content providers, including Fashion TV, Zoom, Bollywood Hungama, Channel V, and more. Users can choose from more than 300 current primetime TV hits which have been reformatted to suit the internet and mobile viewing experience. The TV channels can create their dedicated channels and choose their own schedules to present an online version of their shows. Content creators and film makers can choose to participate in any of the Nautanki.tv owned channels and gain access to the growing number of users and audience across the world. The content creators get paid a share of the revenue generated via advertising on their content.
Mumbai, February 2, 2009 – DesiYou the largest producer of South Asian video content relating to Hollywood and Bollywood in North America today went live on the Nautanki.tv Network. Most recently, DesiYou was the only online media company to interview top Indian movie stars of the international "Unforgettable Tour," Abhishek Bachchan and Aishwarya Rai-Bachchan. DesiYou was also at the blue carpet premier of "The Love Guru" starring Mike Myers, Jessica Alba, and Justin Timberlake. DesiYou was one of the online video providers for oscar nominated "Slumdog Millionare". DesiYou covers the entertainment business - filmed & original content from both the worlds (Hollywood, Bollywood & independent) with Desi flavour from the point of view of the non resident Indian and adds local US flavour to the content making it unique from the content originating from India. Ash Kumra CEO of DesiYou said at the launch that "As a voice of the "Desi" community; we are proud to partner with Nautanki to help promote content created by one of the most vibrant global communities. Nautanki is a leader in content distribution and monetization. We are honored to showcase original content from one of the most vibrant and powerful communities in the world"
Sunil R Nair, CEO Nautanki.tv said “Nautanki.tv reaches more people than most video portals aimed at the People of South Asian origin. It is exciting to see businesses that started out on the net move to use the Nautanki.tv ecosystem to gain traction on revenue and viewership. We hope to leverage this relationship with DesiYou to reach the advertisers in the North American markets that target the Indian community. This richly diverse community is one of the most sought after because of their buying power in those markets. With the DesiYou alliance in place we are now able to bring the point of view of the large South Asian community to the huge audience in India and help the content creators exploit the medium we have created better.”
About DesiYou DesiYou is a leading voice of the South Asian community. They give South Asian enthusiasts an online portal to the Desi culture. Launched in March 2006, DesiYou continues to create and distribute footage that reveals the latest highlights in entertainment and lifestyle from the worlds of Hollywood and Bollywood. DesiYou are the largest North American producer of online South Asian video content made by the South Asian community. The video content seen on DesiYou is all original and can only be found on www.desiyou.com and now on Nautanki.tv.
About Nautanki.tv: Launched in November 2006, Nautanki.tv offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites via a network of over 6000+ widgets placed on its partner websites. Nautanki.tv widgets are available on Facebook, Orkut, and many other destinations as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Nautanki.tv widget. Currently, Nautanki.tv webcasts over 20 million original videos to over 4.5 million viewers daily. Hungama, South Asia’s largest mobile & digital entertainment content company, recently acquired a majority stake in Nautanki.tv.
DesiYou the largest producer of South Asian video content relating to Hollywood and Bollywood in North America today went live on the Nautanki.tv Network.Most recently, DesiYou was the only online media company to interview top Indian movie stars of the international "Unforgettable Tour," Abhishek Bachchan and Aishwarya Rai-Bachchan. DesiYouwas also at the blue carpet premier of "The Love Guru" starring Mike Myers, Jessica Alba, and Justin Timberlake. DesiYou was one of the online video providers for oscar nominated "Slumdog Millionare". DesiYou covers the entertainment business - filmed& original content from both the worlds (Hollywood, Bollywood & independent) with Desiflavour from the point of view of the non resident Indian and adds local US flavour to the content making it unique from the content originating from India.
Welcome Ash Kumra and team DesiYou. Lets rock together!!
Wednesday, January 28, 2009
Meeeessster Nair Getting jiggy with it after hearing the news that another major Network Has signed up on nautanki.tv. announcement in a couple of days.
Star TV viewers can now catch their favourite programs online through Nautanki.tv
Star plans to sign up with a series of online platforms to make its popular content available on line and on-demand
Mumbai, January 27, 2009 – STAR India Pvt Ltd, India’s leading broadcasting company, today announced its tie-up with Nautanki.tv, India’s leading online video channel to bring their collection of channels to a wider audience on the Nautanki.tv platform. This platform extends to other online destination sites via a network of over 6000 widgets placed on its partner websites. Through this arrangement, STAR TV content will be available to users on demand in the online space.
Marking the beginning of this association was Channel V, whose ‘Get Gorgeous’ delivered on an average 1.5 million video views a day. For a Company that is constantly looking at innovation for its viewers and adding value to its advertisers, Star TV’s sales team will manage the ad sales for the content hosted on the Nautanki.tv platform.
Speaking on this launch, Ajay Vidyasagar, President, STAR India Pvt Ltd, said, “As the leading broadcaster in India, STAR is constantly looking at innovative ways to touch the lives of its audience outside television. This tie-up with Nautanki.tv gives us a new medium to take our content to viewers in India and across the world and add value to our advertisers.Star TV Interactive also plans to create unique channels on Nautanki.tv and also roll out many such partnerships with a few of the top online portals in the coming months.”
Sunil R Nair, CEO Nautanki.tv said, “Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers a unique opportunity for television networks like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience. Nautanki.tv has the potential to go where traditional media does not, and most importantly gives advertisers a measurable ROI, which in turn presents an exciting and new opportunity for them to market their brands.”
Star Interactive is a key player in the online entertainment space. It has the largest television website www.indya.com in India with over 30 million page views, 1.5 million unique users a month and also houses the Star Network’s websites and key show micro sites covering News and Features, Games and Downloads, Forums and Videos. Star Interactive has also done a beta launch of the most definitive film portal www.starboxoffice.com that has a strong community focus through its offerings spanning across news, films reviews, film ratings, fan clubs, video, film music and strategic tie ups with the production houses.
About STAR
STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in 13 languages to more than 300 million viewers across 53 Asian countries. STAR and its joint venture channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star World, Star One, Star Utsav, Star Jalsha, Star Pravah, Vijay, Asianet, Asianet Plus, Sitara, Suvarna, antv, Phoenix Chinese Channel), sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel).
STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com
About Nautanki.tv:
Launched in November 2006, Nautanki.tv offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites via a network of over 6000 widgets placed on its partner websites. Nautanki.tv widgets are available on Facebook, Orkut, and many other destinations as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Nautanki.tv widget. Currently, Nautanki.tv webcasts over 20 million original videos to over 4.5 million viewers daily (certified by JuxtConsult).
Hungama, South Asia’s largest mobile & digital entertainment content company, recently acquired a controlling stake in Nautanki.tv.
About Hungama:
Established in 1999, Hungama is South Asia’s largest mobile & digital entertainment content company, with intrinsic expertise in mobile technology, communication & interactivity. Hungama is the largest aggregator, developer and publisher of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 107 partners.Hungama works directly with 85% of the studios and music companies producing Indian content.
Nautanki.tv parle français, allemand, italien et espagnol maintenant.
Nautanki.tv spricht Französisch, Deutsch, Italienisch und Spanisch jetzt.
Nautanki.tv parla francese, tedesco, italiano e spagnolo ora.
Nautanki.tv habla francés, alemán, italiano y español ahora.
(apologies for any gaffes: we blame Google Translate for them)
So its done!!! Nautanki.tv is now Global. We have a partnership with ECAVS, the European Union's Service for bringing video content on our platform for the people in Europe and also for people who speak these languages in other parts of the world.
Very soon we will be embarking on a journey of a thousand words to acquire publishers in the four languages so that the network effect takes over.
Congratulations Swati Ali - you have done achieved monumental success here. And the Team - Jeroo, Rohit, Dev, Vipul, Susmita - we must celebrate - for we truly are everywhere now!
The team got together at Barbeque Nation, Bandra to celebrate. We as of now are not sure what we were celebrating!
But we discovered some strange and yet unknown facts about people we work with. For example we realized Madhu could fly, that Urmila is a supporter of a certain political party and can get you wiped off the face of earth, Mohnish is not really Mohnish but a closet something from a certain neighbouring state, Rohit is actually quite flirty and nice, Priyanka is a secret 'look after nephews' aunt, Vipul stares and laughs when drunk and starts talking non tech too, Nikita does not drink in public! Manoj does not mind drinking like a fish, Dev likes to talk to his drink, Ram loves spicy mushrooms and exotic English veggies, Swati fights with Coke and calls it rum, Susmita changes plates when fishes jump off the grill and land on her side of the table, Nikesh gets lost on a straight road and changes seats often, Amar Singh gets high on mocktails too, Nirmal eats noodles with gulab jamuns. And I take pictures that are really bad.
We promise more dope and pics as the get passed along by the people who were not drunk.
Yesterday was one of the most remarkable days in the life of Nautanki.tv Networks. Two of the most popular channels in the Indian television industry - Star One and Star Plus went live with shows that made history - Koffee With Karan, Laughter Challenge, Kyun Ki..., Sanjeevani and so on. Now people who miss these serials and talk shows can catch them on the 6500+ widgets and on the Nautanki.tv portals. They can forward these shows to their friends via email and IMs and also comment and rate their shows.
Team Nautanki.tv's RSS (Rajiv, Swati, Shalin) feed were in Bengaluroo with the Star TV team setting things up and ensuring they met their ambitious deadline of going live before they left for Mumbai. These guys made Susmita jump around so much that it was making the rest of us nervous about the health of the office building. All said and done - it was a fantastic feeling to see here in Mumbai show after show go live without any hitches. Great job RSS.
And thank you Ram, Rohit, Vipul, Vikas, Dev, Nikesh, Nitin and Deepak for the excellent support from behind the scenes. You guys deserve a great communal hug!
Nautanki.tv along supports the thought that 'Together we can, and together we will' defeat terror. At nine tonight we go live with a special film on MirchMasala channel called Together We Can. We also have the film live across our network.
This film has been created by WizCraft and features our Prime Minister along with prominent personalities like Shahrukh Khan, Priyanka Chopra, Sachin Tendulkar amongst others.
We hope that this film will inspire millions of Indian across the world who watch the videos on our network to make that little bit of effort to ensure that the country does not suffer anymore at the hands of the people who want us to be scared and live in the shadow of terror.
Nautanki.tv will go live with the JaagoRe TVC on the Mirch Masala, SaptaRangi, Vibe and Originals channels on the network.
These channels have video content ranging from Yoga, Cooking, Lifestyle to Music and Animation. The audience of the Nautanki.tv Network comprises largely of people between the ages of 16 to 34. This audience comprises of the SEC A + category and is the one that is known to stay away from the elections and takes a passive look at India and its problems. By running the video ad that encourages this audience to wake up nautanki.tv hopes to contribute to building awareness and hopes that its audience that watches online video will be inspired to click and register to vote in the next General Elections.
An example of the effect of the internet in election campaigns has recently been seen in the US elections. President Elect Obama's strategy to attract the younger audience using non traditional means of reaching out paid dividends. Researchers have shown that more and more people who are now eligible to vote are online and prefer to get their information via online videos, blogs and on the mobile.
Nautanki.tv Network reaches close to 4.5 million unique IPs across the world everyday through its widget network. More than 20 million videos are watched everyday on the network making it one of the largest video distribution platforms in the world.
The JaagoRe campaign has been brought to the Nautanki.tv platform by Janagraha - a NGO involved in getting people interested in registering for the election and creating awareness on the importance to vote. Thank you Aditya Challa, Jasmine and Cherly for responding to our mails.
Times Now becomes the first News Channel to go live on Nautanki.tv
Times Now will start with shows like News Hour, No Full Stops and Foodie and expand its offering in the coming weeks. Eventually we hope to have an hourly new update from Times Now. Starting midnight 19 Nov 2008 the channel will be live across all 6000+ widgets and the nautanki.tv home site.
With Times Now coming on board Nautanki.tv Networks offering is well rounded with all aspects of video content from India being covered. 20% of Nautanki.tv's publishers are bloggers who cover serious topics ranging from news, analysis, finance etc. Times Now will make it possible for them to serve relevant video content for their readers. The publishers of the Nautanki.tv Widget can select the kind of content they want to feature on their webpages using features like iNautanki.
Sunil Nair, CEO of Nautanki. tv Networks said that with Times Now available on the widgets at places where the internet audience already exists would mean greater dissemination of news to a wired generation leading to the birth of a new exciting opportunity for advertisers who wish to target this audience with their TVCs.
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About Times Now:
TIMES NOW is a Leading 24-hour English News channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead. TIMES NOW is brought to you by Times Global Broadcasting Co. Ltd., a Bennett, Coleman & Co service. They operate out of Mumbai, with presence in 15 other cities through our Bureaus and offices, complemented by the news gathering teams of The Times of India and The Economic Times.
About Nautanki.tv
Nautanki.tv's mission is to help people find and enjoy the world's premium video content when, where and how they want it. Nautanki.tv is an online entertainment broadcast platform that offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites . for free, from anywhere across the world via a network of widgets placed on websites of its partner publishers.
Nautanki.tv was founded in Noverber 2006 by a team of media, technology and advertising professionals based in India and is operated independently by a dedicated management team with network offices in Mumbai, Delhi, Dubai and New York. Virtual Marketing India Limited (hungama.com) has a strategic investment in the company.
We are in the process of upgrading our physical infra structure.
This upgrade will involve removing/replacing our older/out-dated core Cisco™ GSR & Extreme Summit™ routing/switching equipment, with newer state-of-the-art Cisco™ 6500-series routing/switching equipment, and implementing a new network design---allowing for easier upgrade, higher fault-tolerance, additional capacity, and extra redundancy.
This was necessary in keeping with our growth in viewership.
this is happening over a 2 hour window. which will result in a cumulative downtime of between 30 and 45 minutes.
the 2 hour window is from 2am to 4 am EST ie 11:30 to 1:30 IST
